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His firm does business in Pennsylvania and New Jersey. Where the organization represents members of multiple industries, a common business interest can still be found, provided that all of the consortium members have common issues of one type or another. For example, a publication consisting of paid advertisements by the association’s members is a classic example of an activity that does not adequately promote an industry. The simplest example of “promotion” is industry marketing. Accordingly, both vendors and users place a high degree of reliance, and therefore value, on compliance with effective standards to ensure that products purchased will “plug and play.” The way in which vendors capitalize on this value can be by forming a consortium to test and certify compliance with a standard, and to create good will and brand recognition in a distinctive trademark that indicates such compliance (the “WiFi” brand is a good example). As a result, creating an IPR policy has become a major hurdle to clear in forming a new consortium, and can seriously delay the launch of a new organization in consequence. Creating and sharing content on these platforms can be free, and the only time you need to pull out your wallet is for targeted ads.
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