Not long ago, my family-owned business was struggling to attract new customers. Our online presence was nowhere to be found in Google rankings. That’s when I made the decision to invest in expert website ranking help.

Half a year into our launch, our revenue were underwhelming. It wasn’t until I happened to a comprehensive analysis about our market sector that I understood how blind I’d been to the business environment around us.

Initiate by mapping ALL your rivals – not just the obvious ones. Throughout our research, we found that our largest threat wasn’t the famous brand we were monitoring, but a new company with an novel approach.

During a marketing workshop in Eastern Province last month, I was shocked when a business owner told me he was paying five thousand SAR monthly to his “digital expert” who turned out to be a college student running campaigns from his bedroom! No judgment on hardworking students, but formal training and expertise matter enormously in this field.

Recently, a entrepreneur inquired why his blog posts weren’t creating any inquiries. After reviewing his publishing plan, I discovered he was making the same blunders I see numerous Saudi businesses repeat.

1. Cultural expertise - This is ESSENTIAL and often overlooked. Saudi consumers respond to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to connect effectively with the Saudi demographic you’re targeting.

For a premium shopping brand, we developed a sophisticated Arabic-English framework that automatically adjusted design, controls, and information presentation based on the selected language. This technique improved their visitor interaction by over one hundred forty percent.

Last quarter, a store owner complained that their email marketing agency in Saudi capital efforts were generating dismal returns with readership below 8%. After executing the strategies I’m about to reveal, their readership improved to 37% and purchases improved by 218%.

For a investment customer, we implemented a website that skillfully balanced international standards with culturally appropriate visual components. This technique increased their audience credibility by nearly one hundred percent and sign-ups by over seventy percent.

I recommend categorizing competitors as:

• Main competitors (offering nearly identical offerings)
• Peripheral competitors (with some resemblance)
• New threats (new companies with innovative capabilities)

The improvements featured:

• Clear presentation of physical presence details
• Inclusion of trusted transaction options like Mada
• Detailed refund procedures with Saudi applications
• Native support options

A while back, I was sitting in this elegant office in Riyadh (you know, one of those places with the glass walls and pretentious modern art), listening as an agency promised me the world. Six months and 50K SAR later, our traffic had increased by a whopping… wait for it… 3%. Not exactly the return I was hoping for! ������‍♂️

With extensive testing for a apparel company, we discovered that communications received between evening hours dramatically outperformed those sent during typical daytime, generating 152% greater readership.

I use a basic document to track our competition’s costs modifications every week. This has already enabled us to:

• Identify periodic discount patterns
• Detect special offer approaches
• Understand their pricing psychology

When evaluating digital marketing services, don’t be afraid to ask difficult questions. I’ve learned to directly ask: “Can I speak to your unhappiest client?” The responses to this question tell you ALL YOU NEED TO KNOW about an agency’s integrity.

When I launched my retail business three years ago, I was sure that our distinctive products would stand out naturally. I overlooked market research as a waste of time – a choice that practically ruined my entire company.

Last year, I witnessed as three competitors poured resources into developing their presence on a specific social media platform. Their efforts were unsuccessful as the platform proved to be a poor fit for our market.

1. Transparent reporting systems - My biggest issue with my previous agency was the confusion around results. Now we get regular reports that actually make sense, showing exactly what’s working and what isn’t.

I presently employ several resources that have dramatically enhanced our competitor analysis:

• SEO tools to monitor competitors’ search rankings
• Social listening software to follow rivals’ social activity
• Website analysis platforms to observe changes to their digital properties
• Newsletter subscription to obtain their campaigns

I dedicate at least a substantial amount of time each Monday analyzing our competitors’:

• Digital architecture and navigation
• Content strategy and content calendar
• Online platforms presence
• User feedback and assessments
• Search tactics and rankings